Since this was D-Splay.com's first complete website project we settled on a classic website template: one based on a celebration of rectangles and squares: limited width and entirely dependent on tables.
We tried to overcome the square nature of the design by focusing most of our attention on the images. We carefully assessed the file size/quality ratio for each image. Although image-heavy websites are notoriously slow to download when we compared our work with competitor websites we noted that these sites took longer to download, most were not as aesthetically pleasing, and there seemed to be little attempt to "sell" their products.
While other websites relied on poorly scanned images and meaningless catalog numbers we wanted to give visitors better reasons to buy Czech crystal. Bohemia Crystal Glass did not have any marketing material of their own to use. We decided to research the Czech crystal industry and write marketing content to compliment the pictures.
A further benefit of writing content is to be recognized and ranked well by search engines like Google and Yahoo. These and other search engines base their search results on text content not on image content.
Services and techniques utilized in the creation of Bohemia Crystal Glass:
Visit www.bohemiacrystalglass.com
(now decomissioned but reproduced here)