Writing for a Web Audience
Writing for the web is not as straight forward as one might think. Internet marketing information must be as carefully crafted as any legacy marketing outlet.
Studies by Jacob Nielsen and others on websurfing behavior suggest that most people scan, not read, through pages looking for the information they're looking for, pausing only at headings for a brief synopsis of content before moving on.
Viewer behavior requires a new approach at writing content for the internet. They appreciate leaner, more precise, scannable text.
Less is More (More or Less)
Effective writing for the Web is based on the ability to communicate clearly and quickly with viewers. The writing format best suited for the web is the inverted pyramid style, best recognized in newspaper reporting.
Marketing and promotional phrases are universally detested by website visitors who have little time or patience to read every word or learn company-specific jargon.
Stripping away promotional marketing exaggerations also has the added benefit of focussing Search Engines attention on more important material.
What can D-Splay.com do for you?
We can compose web-centric content or edit pre-existing content to satiate viewer's preferences while still optimizing for search engine indexing criteria.
Content research can be undertaken to augment existing information if needed. Two of our past projects required content research prior to composition: Bohemia Crystal Glass and Completely Digital Document Management.
For more information about how D-Splay.com can help in an editorial, written, or research capacity please contact me.