What is SEO?
Free advertising - All that needs to be done is choose a few key words and phrases that best describe the website's purpose and repeat them a million times...
It used to be that easy, but not anymore. Thank the adult entertainment industry for that. Now there are specialized scripts championed by Google and Yahoo that are on the outlook for such slippery tricks.
Now-a-days one must either pay through the nose for primo advertising or outbid competitors with pay-per-click schemes.
But then there is Search Engine Optimization. A thorough optimization would make it easier for search engine spiders or bots to harvest information.
Bots and Spiders? Oh my!
These are web searching programs that skitter about the web following every possible link, scanning every line of content, then report back to the search engine company what they have found.
Back at the nest information is analyzed, organized, and databased for later digestion by their customers - web surfers.
Search listing order is based on the quality and relevancy of the website or webpage content, number of refering websites, and the quality ranking of the refering websites.
What can be done to optimize?
Write clear, concise content as one would for any other website visitor. Keywords and phrases should be peppered throughout the website's content.
A website's design can be instrumental in raising search engine rank. When a webpage's content appears higher in the HTML script more pertinent information can be scanned by spiders and reported.
CSS can be indispensible to help arrange a website's content so it will load first before everything else.
Benefits of Optimizing for Search Engines
The benefits of are two-fold:
- A well designed and well written website will attract and reattract visitors
- It is easier for spiders and bots to scan and report back to the search engines.
Online advertising, in contrast, is expensive. Returns rarely cover investment. Even if visitors actually do click on a banner they will still expect an attractive and well written website.
To learn more about how D-Splay.com can optimize your website please contact me.